منابع مشابه
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After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...
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ژورنال
عنوان ژورنال: Library and Information Research
سال: 2020
ISSN: 1756-1086,0141-6561
DOI: 10.29173/lirg806